Advertising Rates

2011-2012 Advertising Rates

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Personnel

Advertising Manager

     Kelly McDonough…………………..(401) 232-6028

Editor-in-Chief

     Jacquelyn Ammirato………………(401) 232-6028

Newspaper Advisor

Richard Hurley……………………..(401) 232-6952

General Contact Information

Mailing Address………………………The Archway

Bryant University, Box 7

1150 Douglas Pike

Smithfield, RI  02917

Office Location………………………..3rd floor, Bryant Center

Phone Number……………………….(401) 232-6488

Fax Number…………………………..(401) 232-6710

Email Address………………………..archway@bryant.edu

Circulation

The Archway prints 2,500 copies weekly and is distributed on Fridays during the fall and spring semesters. In addition, approximately 400 parents and alumni receive The Archway at home through a subscription service.

With 20 issues per year, The Archway is read by faculty, staff, and the student body of Bryant University.

Advertising Policy

1. The Archway staff reserves the right to refuse any advertising.
2. Advertising designed to resemble news copy must carry the word “advertisement” across the top of the ad.
3. Advertisements focusing strictly on the sale of alcohol will not be accepted.
4. Advertisements for spring break vacation packages will not be accepted.
5. Advertising placement and position requests will be honored when possible, but are not guaranteed.
6. The Archway reserves the right to edit any advertising copy.
7. Compensation for errors made by The Archway cannot exceed the cost of the advertisement.
8. Advertiser is responsible for content of advertisements and agrees to indemnify The Archway against any legal issues based on advertising content.
9. Advertising cancellations must be submitted in writing prior to the advertising deadline.

Payment Information

• Advertisers will be billed for advertisements that are cancelled after the issue’s advertising deadline.
• Advertisements for political candidates and businesses that are closing must be paid in full prior to the advertising deadline.
• The Archway reserves the right to require pre-payment for any advertising.
• All advertising must be paid for in cash, check, or money order (made payable to Bryant University).
• Payment is due within 30 days of the ad run date. Payments received after that date will be subject to a 15% late fee.

Ad Rates

Campus Ad Rate……………………………………….$5.25 per column/inch

     Campus rate applies to Bryant University offices and recognized student organizations only.

Local Ad Rate…………………………………………..$8.25 per column/inch

Spot Color……………………………………………….$80.00

     Black plus one additional color.

Full Color……………………………………………….$325.00

Ten day advance notice is required.

Inserts…………………………………………………..$300 per issue

     Inserts must be counted, boxed, and delivered directly to printer. Ten day advance notice is required.

Classified Advertising Rates

Campus Classified Rate……………………………..$7.00

For the first 25 words.

Local Classified Rate…………………………………$10.00

For the first 25 words.

Additional Words…………………………………….$2.00

For each increment of 10 words.

To submit a classified advertisement, please pick up a classified advertising agreement in The Archway office or contact the Advertising Manager at 232-6028.

Classified advertising and full payment must be submitted by 5 p.m. on the Monday prior to publication.

Ad Specifications

1.  Common ad sizes are:                     Local                Campus

Full page (5 col x 16”)                    $660                  $420

Half page (5 col x 8”)                      $330                  $210

Quarter page (2.5 col x 8”)          $165                   $105

Eighth page (2.5 col x 4”)             $82.50              $52.50

2.  Submitted artwork and camera ready advertisements should be in black and white for best reproduction.

Deadlines

All advertising (both display and classified) is due by: 5 p.m. on the Monday Advertising Deadline (see below for deadlines) Please note: this includes all copy, artwork, photos, final proofs, payment (if necessary), and signed advertising contracts. All full color advertisements and all newspaper inserts are due ten days prior to publication.

Production Schedule

Fall Semester Issues

Issue                                                   Advertising Deadline

September 16………………………………….September 5

September 23 (Homecoming Issue)………September 12

September 30…………………………………September 19

October 14 (Parents & Family Wknd)……October 3

October 21 …………………………………….October 10

October 28…………………………………….October 17

November 4…………………………………..October 24

November 11………………………………….October 31

November 18………………………………….November 7

December 2……………………………………November 21

Spring Semester Issues

Issue                                                    Advertising Deadline

February 3……………………………………January 23

February 10………………………………….January 30

February 17………………………………….February 6

February 24………………………………….February 13

March 2……………………………………….February 20

March 23……………………………………..March 12

March 30……………………………………..March 19

April 13……………………………………….April 2

April 20……………………………………….April 9

April 27……………………………………….April 16

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